Web performance
Web performance work: measuring what users actually experience, then fixing the handful of things that account for most of it.
What real users on real connections experience, not a score from a fast office machine.
Images, fonts, render blocking resources and third party scripts, which is most of the problem on most sites.
Catching the regression that a well meant change introduces next quarter.
We publish these because most of the value in hiring anyone is knowing which mistakes are common, and that knowledge is not worth hiding.
A perfect synthetic score with slow real world performance means the test does not match the audience.
Analytics, chat and tag managers accumulate silently and routinely cost more than every in house optimisation gains.
Including when the answer is that you do not need what you came to ask for. Anyone who never says that is not giving you information, they are giving you an invoice.
Where something needs a legal opinion, a financial audit or a clinical judgement, we will say so and stop rather than improvise past the edge of what we do.
Tell us the situation rather than the service you think you need. We would rather start from your problem.